The Nintendo Wii is hip, therefore everyone wants it and that makes it the perfect present for Christmas. Every year there is something that generates the holiday's madness and a year after the small video console was launched it still is on top of the wish-list. It is something that appeals both children and adults, competing with Microsoft Xbox 360 and Sony PlayStation 2. Why is so attractive? Well, first of all while other consoles are controlled by a confusing array of buttons and joysticks, Nintendo Wii uses wand-like wireless controller that responds to user's moves. As a plus it offers a multitude of casual, nonviolent games that appeal to adults. As it is, although Sony and Microsoft have cut the prices of their consoles this fall, Nintendo hasn't done it due to the increasing demand. On eBay a Wii console is sold over the official price of $249 with more than $250. Video games are in high demand now not only because of what they offer but also due to trouble in the toy industry. Gerrick Johnson, a toy industry analyst at BMO Capital Markets recounts that lead paint and dangerous magnets (Aqua Dots' colored beads that were making their way to must-have status were pulled because they were coated with a chemical that turned into the date-rape drug gamma hydroxy butyrate when swallowed) eventually made parents to send their children to play video games rather than play with their toys. If the video console is in so high demand, there is no question about how Nintendo's revenues have increased, only in the quarter ended September 30, it more than doubled its sales to $6.1 billion from a year earlier. After it got on the market on November 17, last year, more than 5.5 million Wiis were sold in the U.S. Actually it was time to come back after being surpassed by Sony Corp and Microsoft Corp in the last game consoles. A problem is the fact that Nintendo cannot satisfy holiday-season demand. Nevertheless, Sony who just launched PlayStation 3 could benefit the situation, according to Sony Chief Executive Howard Stringer. Don't go away more news on the pending matter.
Written by Claudia Sonea Edited by Zuzana Tylkova
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